2022 to now
TL Elite Hockey
On-ice coach, admin director and marketing manager
My U18 coach's training business. I coach on the ice, and off it I run the admin and marketing on the platform I built. I made the logo and the first site too.
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Lucas Cecere · Milton, Massachusetts
I build and back businesses that work together.
Software, marketing and brands that feed each other. I started my first company in high school, built it while studying at Saint Anselm, and now partner with founders who want to grow the same way.
- businesses started or co-founded
- 5
- businesses started or co-founded
- client businesses built for
- 16
- client businesses built for
- years building, since a first job at 15
- 5
- years building, since a first job at 15
The portfolio
What I've started
FounderLiveSince 2022
Your Website Friend
Started as Tetra Media in senior year of high school. Now the marketing and design team on top of the platform, with YWF Studio for brand and print.
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FounderLiveSince 2026
NextShift
The software sports and fitness programs run on: site, booking, payments, members and email in one place.
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FounderLiveSince 2026
Townies
Massachusetts town pride hats made with a local embroiderer, plus two lines under the same roof: Good Kicks footbags and Stick golfwear.
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In the works
FounderBuildingSince 2026
WorkSite
NextShift for trades and local services. Quotes, estimates and follow-up for the businesses that live on Google.
Co-founder · MarketingBuildingSince 2026
Slash Hockey
Affordable hockey development: a training library and real coaches, for a monthly price families can say yes to.
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How it connects
One system, not a pile of side hustles
The brands prove the playbook. The services sell it. The software runs it. Every business makes the others better, which is the whole point.
1
The software
Platforms that run the day to day: booking, payments, members, email.
- NextShift
- WorkSite
2
The services on top
Marketing and design sold to the businesses on the platform, and to anyone who needs it.
- Your Website Friend
3
Brands we run ourselves
Our own businesses. Every tactic gets tested here before a client pays for it.
- Townies
- Slash Hockey
Work for others
Where I've worked
2021 to 2023
Play It Again Sports Dedham
Sales associate, then first client
First job at 15. I ended up running their online listings remotely, then pitched them as Tetra Media's first client.
2023
Avon Food Company
Website, then marketing coordinator
My first outside client. They liked the website enough to bring me on to run their marketing.
Businesses I've built for
Websites, booking, payments and marketing for real programs and local businesses, through Your Website Friend.
NexGen Hockey
Site, booking and payments, a private video library and film review
Green Mountain Goaltending
Moved off Wix onto the platform: booking, private lessons, an online program
Credo
A paid members' area and a school membership program
LIFT Training
A fast static site and an ad-tracking rebuild
LH Goaltending
Booking, email campaigns, a content studio and video review
Bayreuther Hockey Club
Site, team shop, group sessions and local search
Also: Black Ops Hockey, Corners Hockey, X-Factor Strength, Big Red Moving, ACoast Cleaning, Rocco's Roofing, Northeast Packaging & Automation, Zuka Films, Royal Backs.
Work with me
Three ways in
Founders and owners
Build with me
You have a business or an idea and want a partner who builds the software, the marketing and the brand with you.
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Small businesses
See what AI can do for you
A straight answer on where AI saves you time or money this month, and where it doesn't. I run my own businesses this way.
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Investors and partners
Partner or invest
You back operators, bring deals, or run something that fits with what I'm building. Let's compare notes.
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The story
Fifteen to founder
Most of this got built between classes at Saint Anselm College, so the long version is a walk around campus.
Walk my path in 3D ›2021
First job, age 15
Sales associate at Play It Again Sports in Dedham. I ended up photographing and listing products for their website.
December 2022
Tetra Media LLC
I founded the company, pitched Play It Again Sports, and they became our first client. $3 to 5k a month through senior year.
Fall 2023
Saint Anselm College
Business Administration, club hockey, and a business on the side that kept getting bigger.
December 2026
Commencement
Graduating from Saint Anselm.